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Can you predict what your customers will do next?
Learn how Wimbledon is enhancing the fan experience by predicting and sharing “Keys to the Match.”
10 winning ways to serve up world class analytics
It's been 25 years since IBM first partnered with The Championships, Wimbledon, and this year, as...
Gareth Michell Jones
The best bit of market research you never commissioned
Understanding and responding to client needs across digital channels in real time is not easy. Find...
Keys to the match: In tennis, is it an advantage to serve first?
In this article, I will examine one of the commonly accepted truths in tennis: that it is an...