TVT Chari, chief financial officer of Celcom Axiata, tells us that “if you analyze the market differently and offer the customer what they need based on their behavior” you can utilize this business intelligence to get closer to the customer. However, with the market constantly changing, and
Customers expect more: they expect smart, they expect simple, they expect fast and they expect value. This transcends all industries, and big data is helping enterprises rise to this challenge.
Much time has been spent in recent years talking about why big data is such a technological opportunity.