If you’re trying to pull together consumer data collected in disparate sources but are struggling to make sense of it all, then you’re long overdue for a strategy overhaul. At Insight 2015, learn how you can begin rethinking your own consumer data strategy.
Has your data strategy wandered away? Are you struggling to get it back on track? Discover how two travel and transportation companies reined in their programs, helping them become leaders in the insight economy.
Personalized mobile marketing changes the way consumers buy and retailers sell. Today's online shopping trends are throwing some serious competition at yesterday's in-store models. Tech-savvy millennials, with their impressive buying power, make up one of the most coveted demographics for brands
By now you have, no doubt, read countless New Year’s big data prediction posts. I’m sure many of them gave you a well-informed look ahead to this year’s applications of advanced analytics and cognitive computing to help companies acquire, grow and retain customers.
I’d like to make a prediction