Financial forecasting takes time, but it is an integral part of the decision-making process in an organization. Financial teams should use analytics to alleviate some of the tedious work in forecasting and present more options to executive teams, allowing for better business decisions.
Pricing transparency is as at an all-time high: Consumers can find the best deals on merchandise in a matter of minutes with an online search, and retail price-comparison apps have become mainstream. As a results, retailers are turning to analytics to bring new precision to how they price goods.
The words "big data" and "consumer" are inextricably intertwined in the world of business-to-consumer organizations: e-commerce, retailing and consumer banking, to name just a few. As healthcare follows in the steps of these industries and becomes more "consumerized," providers need to consider how
In the wake of EHR rollouts, analytics and digital health are driving patient care and patient engagement. Venture capital-funded startups are disrupting traditional markets. Thus, traditional players are consolidating and forming new alliances. One thing is clear: Analytics is at the heart of
Retargeting has dominated the market in 2015, and it is increasingly becoming more sophisticated in delivering the right messages and products to online shoppers. Consumer products companies can use the technology in conjunction with big data analytics to target shoppers within a specific region or
In today's always-on world, brands that utilize real-time predictive analytics impress audiences with their immediate and agile nature. New technologies are quickly gaining traction, particularly those that allow brands to be spontaneously responsive to customers' needs while engaging in
Infrastructure matters across all industries. IBM Big Data & Analytics solutions and the power of the IBM infrastructure enabled Coca-Cola Bottling Co. Consolidated to save money and speed transactions, The National Football League to find new ways to create more and better quality schedules
IBM Big Data & Analytics has enabled Dubai Statistics Center to provide government officials, researchers, businesses and public sector organizations with accurate and deep insight about the region’s economic growth, social development and evolving global business climate.
Terri Dean, chief membership officer at Girl Scouts of Eastern Pennsylvania, shares how they peeled apart all the layers of their data to uncover trend lines and increase retention.
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