In the wake of EHR rollouts, analytics and digital health are driving patient care and patient engagement. Venture capital-funded startups are disrupting traditional markets. Thus, traditional players are consolidating and forming new alliances. One thing is clear: Analytics is at the heart of
Retargeting has dominated the market in 2015, and it is increasingly becoming more sophisticated in delivering the right messages and products to online shoppers. Consumer products companies can use the technology in conjunction with big data analytics to target shoppers within a specific region or
In today's always-on world, brands that utilize real-time predictive analytics impress audiences with their immediate and agile nature. New technologies are quickly gaining traction, particularly those that allow brands to be spontaneously responsive to customers' needs while engaging in
Infrastructure matters across all industries. IBM Big Data & Analytics solutions and the power of the IBM infrastructure enabled Coca-Cola Bottling Co. Consolidated to save money and speed transactions, The National Football League to find new ways to create more and better quality schedules
IBM Big Data & Analytics has enabled Dubai Statistics Center to provide government officials, researchers, businesses and public sector organizations with accurate and deep insight about the region’s economic growth, social development and evolving global business climate.
Terri Dean, chief membership officer at Girl Scouts of Eastern Pennsylvania, shares how they peeled apart all the layers of their data to uncover trend lines and increase retention.
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Emory University Hospital collects and analyzes intensive care unit patient data in near-real time, speeding the delivery of potentially lifesaving insight by 95 percent or more, when it engages IBM and IBM Business Partner Excel Medical Electronics to deploy an IBM streaming analytics system,
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Big Data & Analytics Heroes
Terri DeanChief Membership Officer at Girl Scouts of Eastern Pennsylvania
Terri Dean, Chief Membership Officer at the Girl Scouts of Eastern Pennsylvania and this week’s IBM Big Data and Analytics hero, shares how big data transformed how they retain members.
Through IBM predictive analytics, the Girl Scouts of Eastern Pennsylvania is able to better understand and retain its declining member base now that it has insight into which girls tend to stay with the organization longer.
IBM Predictive Customer Intelligence solutions helps provide a consistent and profitable experience across all channels including marketing outreach, sales and customer service; and across all touch points whether online, through a call center, mobile apps, social media or in a store.
In an increasingly competitive and polarized marketplace with rising customer expectations, the traditional means of competitive differentiation are being challenged as never before. To respond, retailers need to evolve their focus to become customer-centric in both strategy and execution. This