Not every customer or prospect is ready to buy. This means that when you engage you must do so in the context of the buyer’s frame of reference, not solely as a seller ready to make a deal. But how is this done using big data and analytics?
The recent death of folk music legend Pete Seeger brought to mind his beautiful song "Where Have All the Flowers Gone?" which he co-wrote with Joe Hickerson. Based in part on traditional Russian folk songs, the song's inspirational power derives from the circular simplicity of its imagery. It