Medical professionals are between the proverbial rock and hard place when trying to determine whether, how and why patients are failing to comply with doctor's orders. On the one hand, their ability to help people depends on having intimate, current and accurate knowledge of people's physical
Participatory observation is a valuable data-gathering method in any research discipline that involves studying human behavior. That includes any business function that focuses on customer engagement—especially marketing, customer service and sales.
Participatory observation is the heart of