The need for a data scientist is all the rage right now. At every marketing conference I go to, companies are clamoring for their skills, but the supply and demand is not coming to the needed equilibrium. We are faced with the choice of continuing to wait, or to employ a solution that is already at
By leveraging big data, businesses can make sense of unstructured and structured data to better understand customer behavior. Anand Mahurkar, CEO of Findability Sciences, shares insights on digital body language, brand karma and the human insights we get from our data.
Organizations that fail to fully embrace customer-centricity and shift their business strategies open themselves to being kicked to the curb. How then do companies change gears to thrive in a customer driven world? We discuss this in out next #CXO twitter chat.