Christopher Morkunas, Data Governance Manager of Safety Insurance Company and this week’s Big Data & Analytics hero, says his executives were really bothered that their “company still did not have a single version of the truth” despite the fact that they have been in business for a long time,
Retailers today have an insurmountable amount of data to digest and act on quickly not just to personalize the customer experience, but also to prevent fraud. This week’s IBM Big Data & Analytics Hero, David Speights, chief data scientist at The Retail Equation, shares some insights with us.
Big Data & Analytics Heroes
Mark HilinskiExecutive Vice President of Business Development and Strategic Accounts, The Retail Equation
The Retail Equation utilizes big data to predict and shape shopper behavior. Mark Hilinski, executive vice president of business development and strategic accounts and this week’s IBM Big Data Hero, shares how they “uncover those patterns of activity that were otherwise unseen in the data” and
“You can’t just look at one data source,” says Vince Walden, partner at Ernst & Young, and this week’s Big Data & Analytics hero. With so much data available to us today to get a clear picture businesses must be able to look “at the data in all different angles—upside down and sideways—to