Bob E. Hayes, chief research officer at Business Over Broadway and this week's big data and analytics hero, discusses his own big data learning curve. Looking ahead, he cites the critical need for statistical literacy to become widespread if society hopes to achieve the full value of big data and
Do you strengthen your relationships with your customers by plugging them into your data? In this webcast, learn how you can use your data to disrupt your marketplace and engage your customers over the long term.
“In an era of big data, consumers now expect more of brands – not just good service, but hyper-personalized and high-value service. With analytics, marketers can actually predict precise moments to engage customers with the right information or right suggestion in a personalized, authentic way.
Every day, our world creates 2.5 quintillion bytes of data. How businesses discover the real value in large volumes of data is key to their success. In this video, four IBM customers demonstrate how Smarter Analytics has helped them deliver the right product, prevent fraud, make informed and timely
Architecting Big Data Solutions Series
"Our real secret sauce is to take our analytical skills and capabilities and blend that with our offerings around Big Data technologies to execute more effective marketing for our clients", says Russ Pearlman, CTO of Merkle Inc.
We are seeing a growing trend,
“The best vision is insight.” -- Malcolm Forbes (1919-1990), publisher of Forbes magazine, New Jersey state senator and adventure hobbyist.
A couple of big announcements from our friends at SAS today. For the industry at large, SAS’ commitment to in-database analytic processing is a confirmation of