How did an established mobile communications company drastically increase sales and reduce costs? This presentation highlights the detailed profiling and call analysis the company used to send only customized marketing communications to its customers.
According to our research customers come second only to the C-suite in terms of the strategic influence they wield. When asked, “Who has the most influence on your strategic vision and business strategy?” 55 percent of interviewed CEOs cited customers. In our upcoming #CXO Twitter chat we discuss
“Customer segmentation is the core approach that drives modern target marketing. And when you’re talking segmentation, it’s not long before marketing people start to lump potential customers into various generational, demographic, psychographic, lifestyle, and other oversimplified breakdowns. But
“The best vision is insight.” -- Malcolm Forbes (1919-1990), publisher of Forbes magazine, New Jersey state senator and adventure hobbyist.
A couple of big announcements from our friends at SAS today. For the industry at large, SAS’ commitment to in-database analytic processing is a confirmation of