Predictive analytics is bringing businesses and their customers together, creating value in the intersection of the two. Discover how you can transform your customer engagements by providing the marketing interactions your customers desire.
Soon, avid tennis fans may have more to look forward to than just watching exciting championship matches. The Internet of Things can let them feel the power of their favorite players in their own hands thanks to embedded sensors within tennis rackets. See how Wimbledon is leading the way in
Mark van Rijmenam, founder of Datafloq and this week’s Big Data and Analytics Hero, declares that “developing a big data strategy requires the organization to have a good understanding of what big data is, what it entails and what the different possibilities are.”
Detecting information in the moment gives companies a competitive advantage. Forrester evaluated the top streaming analytics platforms to determine which ones can deliver the fastest time to insight and provide the most useful ways to enhance the customer experience.
"Traditional analytics are about what’s often called rearview mirror analytics. Streaming analytics, is about looking through the windshield," says Mike Gualiteri, principal analyst, Forrester Research.