Social media has taken the retail industry on an extraordinary, tangential path for gaining a deeper understanding of the consumer. See what several big data experts have to say about the impact social media data and analysis of customer conversations have on the consumer experience.
Without question, the Internet of Things impacts our daily lives—or it soon will be. And one key area of impact is business transformation. Hear what some business leaders in a variety of industries had to say about the impact of the Internet of Things on business transformation in a recent panel
There are emerging digital tools and platforms that hold big promise for retailers, and these tools all have one thing in common: their use of big data to woo consumers and craft highly targeted merchandise offers.
Pricing transparency is as at an all-time high: Consumers can find the best deals on merchandise in a matter of minutes with an online search, and retail price-comparison apps have become mainstream. As a results, retailers are turning to analytics to bring new precision to how they price goods.
Lift Insight for Retail is designed to help you evaluate the revenue impact of individual products and product categories, allowing you to make the merchandising and assortment decisions that are ideal for your business.
IBM Social Media Insight uses unstructured and structured data sources like Twitter, call centers, customer surveys and product reviews to provide insights to merchants and marketers about customer sentiment from brand down to the item level.