Predictive analytics is bringing businesses and their customers together, creating value in the intersection of the two. Discover how you can transform your customer engagements by providing the marketing interactions your customers desire.
We all get them. Irritating or irrelevant offers from retailers and organizations seem to multiply on our devices and in our mailboxes. Although these offers were generated from a variety of data-gathering methods, their results often tend to be highly annoying, grossly off target or darkly amusing
Retailers may struggle against low margins and resource scarcity, but that can’t keep them away from the National Retail Federation’s BIG Show. Learn how attending this year’s BIG Show can help you drive your retail business to new heights—and find out why thousands of other people from around the
Retail data is no longer simply a way to keep track of what is selling and what isn't. Forward-looking retailers use their data to enhance their customers' shopping experience and predict what it is their shoppers are looking for.
Our world is becoming more interconnected by the day, but amid billions of connected devices—with millions more added every month—we can sometimes take for granted the convenience the Internet of Things (IoT) brings to our lives. Here’s a look at how IoT connectivity is reshaping our world.
An IBM retail industry expert discusses the opportunities and challenges associated with improving the use and value of analytics at the IBM Insight 2015 conference—IBM’s largest annual data and analytics event.
In retail, analyzing weather data patterns is about more than knowing if it's going to rain this weekend. Computing advances in the big data era have produced important weather-tracking developments that represent an important opportunity to improve sales and reduce waste.
Do your customers rely on your online shopping experience to beat the crowds on Black Friday and Cyber Monday? Learn how providing a strikingly good experience can keep your online customers coming back—and get them into your store as well.
Take your customer's experience from transactional to relational. With IBM Presence Insights and IBM Analytics, you can collect and analyze customer profiles and proximity in public spaces to see patterns, gain insights, and make helpful and enticing offers.
Organizations in many sectors are paying closer attention than ever before to social sentiment to gain insight and understand about how their customers feel about their products and create ways to market products and services. Learn more about the importance of social sentiment through a range of
The unprecedented amounts of data that consumers now generate can open up new opportunities for retailers or leave them struggling to catch up. To succeed in this cognitive era, they must adapt by using advanced analytics to create sophisticated customer profiles that enable them to improve price,