Is your data driving your daily customer interactions? Don’t ignore what analytics can be doing for you in the now. Instead, discover how arming yourself with data from the outset can help you meet customers where they are.
One of the biggest challenges for retailers has always been scaling great customer service, specifically how to better personalize in-store experiences. By combining data analysis, the Internet of Things, cloud and mobile technologies, retailers can make this level of personalization a reality for
Avoid the productivity drain and customer frustration caused by content fragmentation. Keep the courtship period with customers alive by ensuring employees have unfettered access to enterprise content that can keep the customer experience harmonious. See how in a new IBM Enterprise Content
Although competitive UK retailers may have a reputation for giving up little when it comes to results exemplifying the benefits of analytics, a few noteworthy cases can reveal some interesting observations. Take a look at four case studies of UK retailers that offer insightful perspectives on how
Social media has taken the retail industry on an extraordinary, tangential path for gaining a deeper understanding of the consumer. See what several big data experts have to say about the impact social media data and analysis of customer conversations have on the consumer experience.
Without question, the Internet of Things impacts our daily lives—or it soon will be. And one key area of impact is business transformation. Hear what some business leaders in a variety of industries had to say about the impact of the Internet of Things on business transformation in a recent panel
There are emerging digital tools and platforms that hold big promise for retailers, and these tools all have one thing in common: their use of big data to woo consumers and craft highly targeted merchandise offers.
Pricing transparency is as at an all-time high: Consumers can find the best deals on merchandise in a matter of minutes with an online search, and retail price-comparison apps have become mainstream. As a results, retailers are turning to analytics to bring new precision to how they price goods.