Data scientists and others often encapsulate big data by its dimensions known as the four Vs: volume, variety, velocity and veracity. But when considering big data as a source for insight to enhance decision making, it may be best characterized by its three Cs—confidence, context and choice—with
In less than five minutes, this demo shows how you can better understand your customers, and better manage their portfolio. Clients want to receive personalized advice and tailored portfolio recommendations. How can banks leverage data to not only enhance the customer experience, but to also drive
What do you do during the calm before the storm? Discover how insurers can harness weather data in their operations to offer weather alerts for policyholders, helping prevent claims while boosting customer retention.
Bringing analytics to the C-suite doesn’t have to be a struggle. Learn how you can tailor your analytics conversations to help your executive colleagues throw open the door to new vistas of business opportunity.
Donovan Neale-May, executive director of the CMO Council, said: “There is no point in wasting marketing resources on seducing customers with offers, incentives and captivating branding if there is a big disconnect on the product, business policy or service experience side.” How do marketers
“Marketers have always known that connecting with consumers as individuals — not as part of broad demographics — yield a greater degree of interest, response and engagement. In fact, the earliest seeds of this approach were planted in the direct mail era, when big breakthroughs were personalized
CMOs are enhancing their abilities to contribute not only to the marketing of new products, but also in their development, design, sale and support. These are all data-centric functions that are working together, today to drive business success.