“Marketers have always known that connecting with consumers as individuals — not as part of broad demographics — yield a greater degree of interest, response and engagement. In fact, the earliest seeds of this approach were planted in the direct mail era, when big breakthroughs were personalized
CMOs are enhancing their abilities to contribute not only to the marketing of new products, but also in their development, design, sale and support. These are all data-centric functions that are working together, today to drive business success.
Companies that want to succeed need to deliver the right message, to the right person, at the right time, for the right price. But companies face multiple challenges. Leading marketers are using big data and analytics to deliver greater value and relevance to their customers. Learn how in this
“In an era of big data, consumers now expect more of brands – not just good service, but hyper-personalized and high-value service. With analytics, marketers can actually predict precise moments to engage customers with the right information or right suggestion in a personalized, authentic way.
"By using information to provide exceptional customer experiences, whether online or in a store, retailers will be able to attract more loyal customers and engage them in an ongoing relationship rather than a series of isolated transactions. The challenge facing all retailers is how to
According to research by the CMO Council, "both marketers (85 percent) and IT executives (85 percent) say the relationship between the two is critical to the execution of customer-centric programs." With customers securely fastened in the driver’s seat. it’s imperative that the CIO, CMO and CCO
With access to vast and various data sources, media companies are striving to build closer relationships with their customers at a level where they can finally understand them as individuals. New big data and predictive analytics capabilities allow them to analyze customer and behavioral data –
IBM has engaged in conversations with CMOs around the world to learn how they are interpreting this extreme focus and challenge regarding big data analytics. We believe this convergence is leading a major transformation in marketing today.
Marketing professionals understand that reliable customer and campaign information is one of the most valuable assets for producing effective, targeted marketing and for creating lasting business value. Customers are generating more data than ever – especially as their attention is fragmented
“Moneyball” was the story of data-driven strategies being fully leveraged for success. It’s a phenomenon that’s moved beyond baseball. Now, we’re starting to see a similar trend at work with best-in-class CMOs, digital marketers, ad tech firms, marketing service providers and retail operations as