What do you do during the calm before the storm? Discover how insurers can harness weather data in their operations to offer weather alerts for policyholders, helping prevent claims while boosting customer retention.
Bringing analytics to the C-suite doesn’t have to be a struggle. Learn how you can tailor your analytics conversations to help your executive colleagues throw open the door to new vistas of business opportunity.
Donovan Neale-May, executive director of the CMO Council, said: “There is no point in wasting marketing resources on seducing customers with offers, incentives and captivating branding if there is a big disconnect on the product, business policy or service experience side.” How do marketers
“Marketers have always known that connecting with consumers as individuals — not as part of broad demographics — yield a greater degree of interest, response and engagement. In fact, the earliest seeds of this approach were planted in the direct mail era, when big breakthroughs were personalized
CMOs are enhancing their abilities to contribute not only to the marketing of new products, but also in their development, design, sale and support. These are all data-centric functions that are working together, today to drive business success.
“In an era of big data, consumers now expect more of brands – not just good service, but hyper-personalized and high-value service. With analytics, marketers can actually predict precise moments to engage customers with the right information or right suggestion in a personalized, authentic way.
"By using information to provide exceptional customer experiences, whether online or in a store, retailers will be able to attract more loyal customers and engage them in an ongoing relationship rather than a series of isolated transactions. The challenge facing all retailers is how to
According to research by the CMO Council, "both marketers (85 percent) and IT executives (85 percent) say the relationship between the two is critical to the execution of customer-centric programs." With customers securely fastened in the driver’s seat. it’s imperative that the CIO, CMO and CCO