There are many right ways companies are using data: to know their customers better and to keep up with their needs and expectations to drive loyalty without sacrificing privacy. Here are some recommended reads that will help you learn how to stay on your customers’ good side while still gaining the
At a time when data breaches and personalized, sensitive data leaks are receiving great focus, individuals and governments alike are pushing hard on the business community to do more to protect citizens' rights and the sensitive customer data these companies maintain.
Does successfully navigating the role of chief data officer seem like being lost in a hedge maze? If you’re confused about what to do next, these three questions can help you identify a clear path forward.
Missing the mark in customer segmentation marketing can be detrimental for consumer product companies. Marketing consumer products demands a fluid, dynamic process for customer segmentation that is in sync with today’s consumer. Learn more about how cognitive analytics leverages consumer and
The just-released Forrester Wave Report identifies the vendors who are doing data right, based on a set of hefty criteria that measures factors such as client success, product fit and Forrester client demand. In today's new world of marketing, ask yourself these five questions when analyzing your
No venue can do without its customers—or the data they provide. By using advanced analytics to process real-time customer data, venues can provide their guests with ever more personalized and enjoyable experiences, keeping them coming back time and again.
The traditional banking model is changing as fiercer competition and heightened customer expectations of digital banking put the customer experience at the top of the priority list. Banks are leveraging predictive analytics solutions to enhance targeting via customer segments and to provide custom
Trisha Dutta, worldwide product marketing manager for the IBM InfoSphere portfolio, explains what goes into an enhanced 360-degree view, what’s needed to deliver it and the benefits that companies are realizing, including the new opportunity to harness the currency of relevance to more accurately
Andy Hayler, CEO of The Information Difference, tells us that “the average large company has six different competing sources of customer data and nine different competing sources of product data.” For companies to succeed data quality is imperative.
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