Data is flowing from mobile devices, social networks, and every digitized and connected product, machine and infrastructure. And all this data has potential for insight. Companies who are becoming data-driven are propelling themselves into the cognitive era. As Cognitive Businesses they will
How do the Ottawa Senators gain insight into fan interaction and prepare to engage with the millennials of the future? See how this professional hockey team is using IBM Fan Insight to identify and offer personal interactions to their customers, while promoting brand loyalty.
Better, more advanced analytics capabilities can drive greater levels of customer engagement, increase customer satisfaction, reduce churn and increase overall Net Promoter Scores. IBM is helping communications service providers gain greater visibility and control. Learn how we could be helping you
In 2014, there were several important shifts that occurred in the world of big data that business executives around the globe cannot afford to ignore. In part one we introduced four transformative shifts affecting the fast-paced digital marketplace; now in part two we will take a closer look at the
In 2014, there were several important shifts that occurred in the world of big data that business executives around the globe cannot afford to ignore. These shifts are outlined in the new IBM Institute for Business Value study “Analytics: The speed advantage - Why data-driven organizations are
Watson Foundations, an IBM Big Data & Analytics Platform, presents Optimizing Operations; Countering Fraud & Threats with Vestas, the world's largest wind energy company. Vestas uses stream computing to know exactly where to place their wind turbines for more precise ROI forecasting and
Big data and analytics is creating opportunities for communications service providers (CSPs) to establish new revenue streams. With big data and analytics technology powered by IBM Watson Foundations, CSPs can resolve customer issues faster, at lower cost and identify new offerings that drive
"Don't we already have a data warehouse solution?"
"Is big data even relevant to our organization?"
"Why do we need it?"
"Isn't big data costly and hard to implement?"
There is an obvious disconnect between the C-Suite and big data initiatives. Given today’s competitive market it’s hard to
Leveraging predictive analytics, First Tennessee Bank is combining a granular understanding of the needs of customer segments with real P&L data to optimize its marketing spend, focusing on programs that deliver the highest ROI.
A year ago IBM in conjunction with Said Business Schools asked executives across the globe what were their key challenges when implementing big data initiatives. Not surprisingly, the main issues cited included -- difficulty articulating a compelling business case, understanding how to use big data
I will be attending InterConnect 2013 in Singapore from 9 to 11 October where big data analytics will be central to discussions. Earlier this year when Tata Consultancy Services released The Emerging Returns on Big Data – A TCS 2013 Global Trend Study (available with registration), they identified
There's no shortage of hype around big data. Consequently, there has been a fair amount of backlash. Now, Tom Deutsch, program director of big data at IBM, has some backlash against that backlash! He speaks out against the people who are spouting negative misinformation - without supporting facts