Nuances in the user experience (UX) impact the overall level of customer satisfaction and loyalty. Ask the restaurant chain that avoided losing clientele by changing the ketchup, or the airline carrier that doesn't charge for checked bags, or the car manufacturer whose cars tell drivers about the
Cutting costs and improving process efficiencies are common paths businesses take to boosting their bottom line. The difficultly of driving top line revenues makes this a road less traveled. IBM Netezza customers are showing the way - use advanced analytics on big data to grow top line revenues.