marketing

Use Cases

Apply good data science to outthink competitors’ marketing

Big Data

Cognition and the future of marketing

Analytics

What is customer segmentation?

Analytics

Build consumer insights with data-driven marketing and merchandising

Analytics

Analytics

Analytics

Predictive analytics: Harnessing big data to boost customer satisfaction and reduce churn

Analytics

How Virgin Money was able to improve customer satisfaction

Analytics

Real-time weather data: Customers, conversions and efficiencies for travel leadership

Analytics

The emergence of cognitive business

Analytics

How utilities can tap social media to develop a satisfying customer experience

Analytics

Analytics

Big data retargeting: 3 ways to recapture customers with promotions

Analytics

The Analytics Connections podcast: Telecom’s path to the insight economy

Analytics

Weather data analytics: Helping retailers predict and meet customer demand

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