marketing

Big Data Use Cases

Apply good data science to outthink competitors’ marketing

Big Data Technology

Cognition and the future of marketing

Analytics

What is customer segmentation?

Analytics

Build consumer insights with data-driven marketing and merchandising

Analytics

Analytics

Analytics

Predictive analytics: Harnessing big data to boost customer satisfaction and reduce churn

Analytics

How Virgin Money was able to improve customer satisfaction

Analytics

Real-time weather data: Customers, conversions and efficiencies for travel leadership

Analytics

The emergence of cognitive business

Analytics

How utilities can tap social media to develop a satisfying customer experience

Analytics

Analytics

Big data retargeting: 3 ways to recapture customers with promotions

Analytics

The Analytics Connections podcast: Telecom’s path to the insight economy

Analytics

Weather data analytics: Helping retailers predict and meet customer demand

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