With a customer base of 200 million mobile customers, T-Mobile saw its data growth rate multiply by 3 in just a year. Needing an integrated and agile approach to manage their Big Data, T-Mobile adopted the IBM PureData system to achieve unprecedented increases in analytic speed and accuracy.
In this video, Christine Twiford, T-Mobile's Manager of Network Technology Solutions, explains how and why T-Mobile replaced a 40 terabyte (TB) Oracle data warehouse with an IBM Netezza appliance. She discusses the various business units served by the IBM Netezza appliance today and the evolution
We'll start from the very beginning. It's a very good place to start...
Big data is all about Velocity, Variety and Volume, and the greatest of these is Variety. At least it causes the greatest misunderstanding.
A number of Teradata customers have moved some or all of their data and analytic applications to IBM Netezza data warehouse appliances. The reasons these customers give for their move invariably include:
Time to value
Agility and the ability to grow with new workloads
Reducing their cost