Many marketing concerns have seen the light when it comes to the application of big data analysis as a means of outthinking the competition. Discover three best practices for implementing big data analytics for good data science in marketing initiatives.
Chris Snow, a data and application architect, enjoys helping customers with their data architectures and is working extensively on an open source app project in his spare time. Hear what Snow has to say about his IT experience spanning several industries, his current efforts with customers and his
Hear Roger Rea, senior offering manager for IBM Streams, at IBM, share his thoughts in this podcast on why streaming analytics has become essential for enterprises and how it is transforming their businesses.
The rise of a widely used messaging app and how it helps customers fulfill jobs to be done is a telling example of innovation at work. See how advances in sharing images and video through messaging on mobile devices offers a lesson in how communications service providers can drive enhanced,
Unlock the potential in your data to create meaningful client connections with IBM Client Insight for Wealth Management with Watson. Analyze data from many sources with sophisticated, prebuilt industry-designed analytical models, personalize offers to match the changing needs of clients and
Many organizations can capitalize on big data solutions and technologies to make use of expanded volumes of data for enhancing the critical decisions that drive successful business outcomes. And yet, a number of these enterprises can be inhibited from moving big data initiatives forward for a
The world is increasingly challenged by water supply problems because of aging and deteriorating infrastructure, operating incidents and disruptions, drought and water scarcity, declining water quality, climate change and other factors. Take a look at an IBM and Veolia alliance that is using
IBM test data management (TDM) services are designed to satisfy the demands of enterprises trying to take advantage of test data and environment management solutions for complex IT deployments. TDM services cater to test data discovery, subset production, masking, test data refresh, automation of
Are you making the most of your enterprise content? Leverage the scalability and cost-effectiveness of the cloud and customize the user experience, enabling business users to work with content anywhere on devices of their choice.
It's a tough time for CIOs. They're facing multiple challenges based on current technology trends, changing markets and shifting organizational culture. To see how CIOs around the world are dealing with these and other factors, join an upcoming CrowdChat that analyzes the results of a new CIO study.
Inderpal Bhandari, chief global data officer at IBM, talks about the many nuances of data, value of analytics and importance of the partnership between the CIO office and CDO office. He also discusses why building a comprehensive data strategy is important for organizations. Check out this CIO
As humans, we have the ability to think both analytically and creatively. The same should be true for your organization, with technology that helps you hypothesize by connecting fact to possibility. That is a defining trait of cognitive business: a new relationship with technology that empowers
Innovations in design thinking motivated by cognitive era advances and enhanced solutions served as the stimulus for enhancing IBM Incentive Compensation Management Version 10 usability and its user experience. Take a look at seven noteworthy highlights inspired by user input.
When I spoke with Derek Schoettle, General Manager, Analytics Platform Services, the subject of open source capabilities came up a few times. Data is going to change the culture of business, and in fact it becomes the culture when you truly embrace it.