Traditional data approaches to understanding customers may provide valuable insight, but industry-specific predictive analytics can unearth patterns of behavior, key preferences and particular needs to gain a deeper understanding than ever for building strong relationships.
Is matching the right life-event offers for products and services to prospective customers possible? Predictive industry analytics solutions can help those in the banking industry transform their businesses by targeting the right offers to the right people at the right times in their lives. Know
Do you know what your banking customers need, or are you taking a gamble that you are offering and providing them the right products and services at the right times in their lives? Play this video game and see if you can anticipate what is on the minds of these banking customers.
For banks today, having more ways to communicate with customers is a good thing. But it has also made it harder for banks to figure out where and how to most profitably commit their marketing resources.
Leveraging predictive analytics, First Tennessee Bank is applying the ultimate acid test. It’s
IBM has introduced Smarter Risk, a new approach to enabling organizations to build trust and value amidst uncertainty. At The Evolving Role of Risk Forum April 9, IBM Business Analytics General Manager Alistair Rennie joined experts in risk management to share the latest thinking on this critical
A standing room only crowd of invited guests converged at the New York Palace hotel on Thursday to listen to experts from government, insurance, healthcare and banking talk about one thing: countering fraud.
Criminal activity is rampant, and the brash sophistication of recent attacks—as well as the magnitude of damage— is making fraud a top priority. Consumers are concerned about their privacy and security., government agencies are working out how to address the volume of improper payments and claims
Heroes is a program created by IBM to promote thought leadership and success in the areas of big data and analytics
Big Data & Analytics Heroes
Alan GroganChief Analytics Officer, Royal Bank of Scotland
This week's Big Data & Analytics Hero, Alan Grogan, chief analytics officer at the Royal Bank of Scotland, discusses the impact of big data and analytics on business strategy and beyond.
Big Data & Analytics Heroes
Deva AnnamalaiSr. Vice President, Marketing Technology and Data Insights, Zions Bancorporation
"Banking as an industry is generating [a] voluminous amount of data about customer transactions and behavior. Customers are actively engaged with the mobile channel where they check balances, open new accounts, make transfers, pay bills, deposit checks, redeem loyalty offers and a whole variety of
In a recent #CXO Twitter chat Jim Marous, SVP, Corporate Development at New Control and Bank Marketing Expert, lead a spirited conversation on “Innovation in Banking." Here is a glimpse of that discussion.
At the start of this year, I had discussed in my blog post “Is Customer the King? In Retail, Analytics Say ‘Yes’,” about how the retail industry can leverage big data insights to optimize and personalize customer interactions, improve customer lifetime value, improve customer retention and
This is our seventh and final post in a series presenting the findings from the IBM Institute for Business Value and University of Oxford’s Big Data study and excerpts from the report, “Analytics: the real world use of big data in financial services.”
Analysis of the findings by my IBM colleagues