In the past, leaders of CPG companies were limited by a lack of direct access to their consumers. Thanks to new technologies, this dynamic has completely changed. Supply chain leaders now can access a direct lens into their market and better focus their initiatives for improving operational
Organizations that don’t take the time to plan a strategy for implementation of a big data solution can fall into traps that impact long-term business goals. Discover five key steps organizations can take to implement a strategy for big data solutions that capitalize on Spark technology.
When it comes to customer relationships, no business wants to be caught by surprise. This is why organizations that consistently find themselves surprised by their customers should seek new data solutions to reduce unpredictability.
No venue can do without its customers—or the data they provide. By using advanced analytics to process real-time customer data, venues can provide their guests with ever more personalized and enjoyable experiences, keeping them coming back time and again.
Electric and utility providers can use enterprise content management to create unexpected value for their customers, solidifying their relationship while gaining new degrees of insight. Find out how you can engage your customers by harnessing data on their behalf.
By listening to data from interactive social platforms, organizations can not only stay abreast of what consumers are thinking today, but also anticipate what they will be thinking tomorrow. To learn more, discover how paying attention to Twitter data helped Monsanto get a head start on its 15-year
Organizations in many sectors are paying closer attention than ever before to social sentiment to gain insight and understand about how their customers feel about their products and create ways to market products and services. Learn more about the importance of social sentiment through a range of
Retargeting has dominated the market in 2015, and it is increasingly becoming more sophisticated in delivering the right messages and products to online shoppers. Consumer products companies can use the technology in conjunction with big data analytics to target shoppers within a specific region or
While analytics can help retailers capture trends to determine what promotions to pursue, implementing the systems requires the right tools, people and processes. In retail, the challenge is understanding which product customers want, when they want it and what they are willing to pay for it. Both
Inaccurate perceptions of predictive analytics are common in the business world. In reality, predictive analytics is straightforward to understand, can leverage existing skillsets in business and IT organizations, and can deliver value in most industries and lines of business. Getting started with
Gleaning analytic insight from customers who interact with you across multiple channels is always challenging—however, behavioral analysis can help you anticipate where your customers need to be and enable you to be wherever they are.
How do you decide what offer to present to a client, let alone when? Use Behavior Based Client Insight for Wealth Management to generate advanced customer segmentation based on a client’s behavioral profile. You never need to market in the dark again.