Traditional data approaches to understanding customers may provide valuable insight, but industry-specific predictive analytics can unearth patterns of behavior, key preferences and particular needs to gain a deeper understanding than ever for building strong relationships.
Customer relationships built on loyalty and trust are extremely important for wealth management industry organizations. Advanced data and analytics help financial institutions drive tangible business results based on retaining long-term customers and understanding their behaviors, needs and
Like any services industry, insurance companies achieve successful outcomes by building customer loyalty and trust. Advanced data and analytics help insurance companies develop retention by gaining key insight into policyholder behaviors, needs and preferences.
Customer-centric organizations are reaping the rewards of the focused attention they are giving their customers. Discover eight rewards for giving customers a superior customer experience in this insurance example.
Filing a claim is the single most important part in the relationship between insurers and the insured. It lays the foundation for customer satisfaction, profitability and positive word-of-mouth for attracting new customers. A “one size fits all” approach to decision-making won't be successful -
The journey that a customer takes with your company is an individual one. Each customer requires a customized map with a guide who understands exactly where he wants to go—ensuring a smooth experience along the way. Can your company provide every customer with his own personal guide? And can your
Animation: Big data is creating opportunities for Communications Service Providers (CSPs) to establish new revenue streams. With big data technology, CSPs can analyze the location data generated by millions of mobile devices and use the resulting insights, along with offerings from business
Animation: This use case looks at how savvy retailers can use big data - combining data from web browsing patterns, social media, industry forecasts, existing customer records, etc. - to predict trends, prepare for demand, pinpoint customers, optimize pricing and promotions, and monitor real-time