Frank Fillmore, DB2 Gold consultant at The Fillmore Group, a consulting organization, offers his insight on how enterprise analytics can have a significant impact on how clients maximize the impact of cross-sell and up-sell opportunities with right-time analytics and anti-fraud initiatives.
TVT Chari, chief financial officer of Celcom Axiata, tells us that “if you analyze the market differently and offer the customer what they need based on their behavior” you can utilize this business intelligence to get closer to the customer. However, with the market constantly changing, and
Mike Gualtieri, principal analyst at Forester Research, declares that, “consumers want to be treated like royalty.” This seems like a tall order. However, with all the data that customers share about themselves, the business that can quickly capture, analyze and act on this data “just in time, all
The amount of data we generate today from machines, the Internet of Things, social and the plethora of mobile devices is overwhelming. Researchers today are already experimenting with vehicles that produce 250 gigabytes of data an hour! The challenge then is to connect all the data we have. Jerry
http://www.ibmbigdatahub.com - The idea of becoming a customer centric organization seems to be at the forefront of executives and managers minds. But for many organizations, taking the steps to become more customer-centric are challenging.
Scott Groenendal, program director for big data
Gaining a 360 view of customers can provide organizations with valuable information about how to better serve their customers and foster greater brand loyalty. But traditionally, marketers use costly and time-consuming methods to gain that knowledge. Now, data-driven insights are generating a
Nielsen used the IBM PureData System for Analytics system to run complex analytical workloads on-demand and on massive amounts of data. With up to 10x faster concurrency, IBM PureData System for Analytics provided Nielsen Company the simplicity and performance needed to deliver speed of-thought
Bob Hayes, chief customer officer of TCE Labs and president of Business Over Broadway, interviewed Mark Myers, IBM big data product marketing manager, about how big data can provide an enhanced 360-degree view of the customer. This is one of the top 5 use cases for big data.
To learn about the
Big data is creating opportunities for Communications Service Providers (CSPs) to establish new revenue streams. With big data technology, CSPs can analyze the location data generated by millions of mobile devices and use the resulting insights, along with offerings from business partners, to
Big data and analytics are playing an increasingly large role in enhancing the customer experience. In this video discussion, data scientist, analyst and author Bob E. Hayes, Ph.D., and Stacy Leidwinger, product manager for the IBM InfoSphere Data Explorer product line within IBM’s big data
Audience Measurement is experiencing dramatic change from a focus on the channel to a focus on the individual as marketers and advertisers work to understand the 360 degree view of the customer. Nancy Notaro and Graeme Noseworthy from IBM explore this topic as it relates to today's big data driven
As social media tools become more prevalent, those participating in the online conversation become increasingly influential, especially as their opinions travel faster and to a wider group of consumers. The IBM Social Sentiment Index uses analytics and natural language processing technologies to