Are you looking for a way to grow your business? By proactively managing customer relationships through predictive analytics, insurance companies can retain customers and increase revenues through cross-sell and up-sell opportunities. Customer analytics give organizations insight into customer
This new commissioned study conducted by Forrester Consulting on behalf of IBM dives deeper into the trends surrounding big data and analytics to strategically examine the goals, challenges, and impact associated with customer analytics.
This white paper outlines the latest customer analytics opportunities and challenges facing sales, marketing, and customer service decision makers. It draws on IDC's research into big data and analytics (BDA) business and technology trends and provides recommendations for organizations looking to
The potential to leverage big data is unlimited. Each industry has its own unique challenges that can benefit from using big data for new insights and improved decision-making. This White Paper offers an in-depth discussion on how you can use big data analytics to enhance experience while
This paper defines what big data analytics mean to Communications Service Providers (CSPs), provides an overview of their most valuable uses in telecommunications, outlines what companies must look for as they adopt new big data analytics solutions and discusses how IBM can help.