social media analytics

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Analytics

First-ever IBM Analytics University empowers data transformation

Governance

Top companies seek out diverse data types

Analytics

Elevating the consumer experience with social media analytics and retail data

Analytics

Consumer behavior data fuels more advertising buys

Analytics

See your fans from every angle with Behavior Based Fan Insight from IBM Analytics

Analytics

How Globo TV scored big during the FIFA World Cup

Analytics

Analytics

Here's what happened when we took Watson Analytics for Social Media out for a spin

Use Cases

Zeitgeists, wind gusts and the analytics of environmental turbulence

Analytics

Listening, engaging and influencing: The power of Twitter-based social insights

Analytics

Social media analytics: 4 ways travel companies can make connections with consumers

Analytics

Predictive analytics: Perceptions and realities

Analytics

Watson serves real-time analytic insight at Wimbledon

Analytics

How our cities are using social data

Analytics

Improved crisis preparedness with smarter emergency response planning

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