Social media has taken the retail industry on an extraordinary, tangential path for gaining a deeper understanding of the consumer. See what several big data experts have to say about the impact social media data and analysis of customer conversations have on the consumer experience.
Keeping up with millennials' shifting social media use is a daunting task for consumer product companies. Instead, modern marketers may need to emphasize values that are important to this cohort across digital channels.
Advanced analytics, reporting and aggregation software for social media is everywhere these days. As a social media manager, my job is to keep testing out these tools all the time. In all of this testing, seeing a disruptive product that makes you stop and think is rare. And yet I’m pleased to say
Technology continues to change our lives in many ways. Consider the world of sports. Gone are the days when couch-bound sports fans or fans in attendance at arenas and stadiums took in games with their eyes only. Key advances in mobile and social computing provide great opportunities to engage fans
The customer experience may not end with social media, but it can certainly begin there. Companies that use social media to connect have a direct line to customers, allowing them to keep in touch with their customers and enhance their marketing strategies while combating churn.
Do you strengthen your relationships with your customers by plugging them into your data? In this webcast, learn how you can use your data to disrupt your marketplace and engage your customers over the long term.
By listening to data from interactive social platforms, organizations can not only stay abreast of what consumers are thinking today, but also anticipate what they will be thinking tomorrow. To learn more, discover how paying attention to Twitter data helped Monsanto get a head start on its 15-year
In an age of social media, real-time analytics can help innovators gain the competitive edge, keeping executives smiling and shows on the air. Learn how to tune into viewer sentiment, making social analytics the first step in your turnaround strategy.
Organizations in many sectors are paying closer attention than ever before to social sentiment to gain insight and understand about how their customers feel about their products and create ways to market products and services. Learn more about the importance of social sentiment through a range of
Consumer products brands can make the most of their social media presences when they listen to and learn from what audiences have to say, both the good and the bad. By analyzing this data and incorporating insights into marketing operations, CPG leaders can develop processes for reaching consumers
The advent of weather analytics has come none too soon. From inventory planning to public safety, organizations around the world are looking to weather data to help inform their decisions. But can they stay afloat in a sea of big data?
Why are retailers doing away with the role of chief merchant? Surely this trend can’t mean the end of the human touch aspect of merchandising? Take a look at a recently announced solution for social merchandising in retail that enables harnessing retail data from internal and external sources to