social media

Analytics

Elevating the consumer experience with social media analytics and retail data

Analytics

Analytics

Consumer behavior data fuels more advertising buys

Analytics

Big data simulation: Gaining insights on media life cycles from users' social media lifestyles

Analytics

Marketing to millennials: Focus on values, not channels

Analytics

Here's what happened when we took Watson Analytics for Social Media out for a spin

Analytics

Understanding the new social sports fan

Analytics

How utilities can tap social media to develop a satisfying customer experience

Big Data Technology

Analytics

Beyond listening: Shifting focus to the business of social

Analytics

How to talk to network executives and advertisers when television show ratings decline

Analytics

Listening, engaging and influencing: The power of Twitter-based social insights

Analytics

Improving customer satisfaction: 3 brands' social media engagement strategies

Analytics

Weather analytics: A new dimension for business

Analytics

Social merchandising: Capturing and analyzing social data for retail

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