Consumer products brands can make the most of their social media presences when they listen to and learn from what audiences have to say, both the good and the bad. By analyzing this data and incorporating insights into marketing operations, CPG leaders can develop processes for reaching consumers
The advent of weather analytics has come none too soon. From inventory planning to public safety, organizations around the world are looking to weather data to help inform their decisions. But can they stay afloat in a sea of big data?
Why are retailers doing away with the role of chief merchant? Surely this trend can’t mean the end of the human touch aspect of merchandising? Take a look at a recently announced solution for social merchandising in retail that enables harnessing retail data from internal and external sources to
While analytics can help retailers capture trends to determine what promotions to pursue, implementing the systems requires the right tools, people and processes. In retail, the challenge is understanding which product customers want, when they want it and what they are willing to pay for it. Both
Big data has shown itself to be an illuminating force for sourcing the insight that is powering a tremendous transformation in modern life. To keep pace with the rapid changes, today’s organizations are seeking to improve their capabilities, competencies and culture to turn data into business value
Ninety-one percent of retailers are present on two or more social media channels. These outlets provide a wealth of information to retailers, but are they taking advantage of the opportunities that social media metrics offer?
Social media sources such as Twitter, Facebook, Instagram and Pinterest help CPG leaders listen to, learn from and connect with consumers. Here are three ways that CPG leaders are expanding their use of data and analytics to augment their social media strategies.
The Internet and social feeds are full of articles, blogs, news and more on the strides that the public sector is making with big data and analytics. This Public Sector News series skims the newswires and culls highly interesting items that provide fodder for thought, discussion and debate.
No one wants to be classified as a “type”. Yet in order to meet customer expectations of 1-1 marketing, companies need to do exactly that—to use advanced analytics to create buyer personas. See how these personas will allow your company to optimize every marketing touch for improved ROI.
Despite sophisticated demand-forecast models, many retailers can err when trying to ensure their agile supply chains stock store shelves with the right quantity of products to meet demand. See how innovative approaches with social media enable retailers to tap into a highly reliable barometer for
Malware, in and of itself, is not malicious; the cybercriminal behind the malicious code is the real culprit. Learn why a strategic, investigative shift in focus on both the cyberattack and the nefarious organizations behind them is necessary in today’s cyberwarfare engagement.
Marketers live in a world where often indistinguishable merchandise with short lifecycles and constant promotions require differentiation to attract consumer demand. Smart marketers are applying advanced tools and data-driven approaches for focused product, pricing, promotion and placement
Large municipalities need to be ever vigilant in providing essential health, safety, security, social, traffic and other services. What better way to glean their citizens’ sentiments on these matters than capitalizing on social media data channels such as Twitter?