No one wants to be classified as a “type”. Yet in order to meet customer expectations of 1-1 marketing, companies need to do exactly that—to use advanced analytics to create buyer personas. See how these personas will allow your company to optimize every marketing touch for improved ROI.
Despite sophisticated demand-forecast models, many retailers can err when trying to ensure their agile supply chains stock store shelves with the right quantity of products to meet demand. See how innovative approaches with social media enable retailers to tap into a highly reliable barometer for
Malware, in and of itself, is not malicious; the cybercriminal behind the malicious code is the real culprit. Learn why a strategic, investigative shift in focus on both the cyberattack and the nefarious organizations behind them is necessary in today’s cyberwarfare engagement.
Marketers live in a world where often indistinguishable merchandise with short lifecycles and constant promotions require differentiation to attract consumer demand. Smart marketers are applying advanced tools and data-driven approaches for focused product, pricing, promotion and placement
Large municipalities need to be ever vigilant in providing essential health, safety, security, social, traffic and other services. What better way to glean their citizens’ sentiments on these matters than capitalizing on social media data channels such as Twitter?