Missing the mark in customer segmentation marketing can be detrimental for consumer product companies. Marketing consumer products demands a fluid, dynamic process for customer segmentation that is in sync with today’s consumer. Learn more about how cognitive analytics leverages consumer and
Data scientists and others often encapsulate big data by its dimensions known as the four Vs: volume, variety, velocity and veracity. But when considering big data as a source for insight to enhance decision making, it may be best characterized by its three Cs—confidence, context and choice—with
Organizational inertia and seemingly endless processes and procedures can be barriers to innovation and the timely decisions that help businesses progress. Lisa Bodell, award-winning author, innovation expert and CEO of futurethink, offers a provocative manifesto for a change revolution leveraging
Does your company still use paper-based processes? Are there inefficiencies in this process? It's time to rethink your digital approach to lower costs and improve engagement. It's time to drive forward to the cloud.
Whether organizations want to extract customer data beyond names and addresses from unstructured data sources; pull specific dates, times or monetary amounts; predict trends from sentiment data; or engage in many other uses, text analytics is the way to go. Learn the details of text analytics, and
The application of analytics and capturing information inside business documents can lead to all sorts of information for running smarter, faster and highly competitive businesses. Take a look at a few examples of how a workflow can dramatically change where and how information is collected and
Businesses can benefit enormously from analysis-derived rules that enable understanding why certain events occur and the corresponding actions to take. Learn more about a widely used six-phase methodology for building predictive analytics models that can reveal hidden rules for meaningful business
Organizations today have tremendous opportunities to transform their professions, businesses and industries. They must optimize their use of advanced analytics and capitalize on all available data. With the right solutions, they can gain clarity about their business, generate new insights and take
Business professionals need answers to critical questions that bolster the accuracy of predictive forecasting. And forecasting is a vital approach for a number of business measures including product demand, revenue, sales and more. Discover why predictive forecasting is essential for any line of
The open source Hadoop framework accommodates distributed storage and processing of large data sets on clusters of computers through the use of programming models. If that description sounds complex, then dig into this breakdown of Hadoop components to gain an understanding of just how flexible
Human resources has always been about people: attracting people, finding the right people for the right role, supporting and developing the people you do choose to hire. Historically, that process has relied heavily on human intuition. Now, like other industries, HR is being transformed by the
On the heels of several key announcements to broaden the IBM Cloud Data Services portfolio, see how a wide range of technologies can be implemented in a cloud-based, data warehouse architecture to support operational and analytical workloads.
Data and analytics–based transformation for many organizations is rapidly giving way to new possibilities and opportunities that lie on the immediate horizon of the cognitive era. Discover how organizations can create strategic advantage by investing in data leaders, embracing cognitive computing