There is so much talk about data as a new natural resource. The amount of data organizations and citizens across the globe produce, is authored in many systems and consumed by various organizations and users in different formats. This begs the following questions: Who owns this data? And why it is
Many marketing concerns have seen the light when it comes to the application of big data analysis as a means of outthinking the competition. Discover three best practices for implementing big data analytics for good data science in marketing initiatives.
Exploiting external, cloud-based data can bolster competitive advantage for cognitive businesses, but combining it with internal, business-outcome data brings challenges. Consider several actions that organizations can take using cloud data services to capitalize on the value of external data.
By listening to data from interactive social platforms, organizations can not only stay abreast of what consumers are thinking today, but also anticipate what they will be thinking tomorrow. To learn more, discover how paying attention to Twitter data helped Monsanto get a head start on its 15-year
Using Twitter data and IBM analytics, telecommunications companies can fine-tune their churn models, better understand the products and services that their customers truly value and present existing customers with compelling offers—potentially recovering millions in lost revenue.