Consumers want everything on demand because virtually anything is one click away from their smartphones. See how the race is on for marketers to give customers what they want, when and where they want it by unleashing the power of data, analytics and cognitive computing to redefine the customer
Internet-based advertising and marketing channels continue to evolve, but establishing true causality between ads and sales has long remained elusive. Now, the Internet of Things is changing the game. Gain an understanding of how the Internet of Things enables the blending of sales, marketing and
The potential to leverage big data is unlimited. Each industry has its own unique challenges that can benefit from using big data for new insights and improved decision-making. This White Paper offers an in-depth discussion on how you can use big data analytics to enhance experience while
CMOs are enhancing their abilities to contribute not only to the marketing of new products, but also in their development, design, sale and support. These are all data-centric functions that are working together, today to drive business success.
“In an era of big data, consumers now expect more of brands – not just good service, but hyper-personalized and high-value service. With analytics, marketers can actually predict precise moments to engage customers with the right information or right suggestion in a personalized, authentic way.
In today’s world of the connected customer, most business-to-business organizations have advanced contact centers. The goal is to ensure that they are ready to handle any inquiry, concern or opportunity to acquire, grow and retain customers. They also understand that with every client-facing
With access to vast and various data sources, media companies are striving to build closer relationships with their customers at a level where they can finally understand them as individuals. New big data and predictive analytics capabilities allow them to analyze customer and behavioral data –
One of the key best practices for successful implementation of a big data analytics solution is to validate the business use case for big data. It will help organization with two important aspects for success:
1. Keeping the scope limited
2. Helping to measure the success of a solution that
Chief marketing officers are evolving to bring creative- and data-driven marketing and advertising together in order to deliver relevance to consumers and discover deeper insight into audiences. In this podcast, Graeme Noseworthy explains the top issues that CMOs reported in a research study they
Audience measurement is experiencing dramatic change from a focus on the channel to a focus on the individual as marketers and advertisers work to understand the 360-degree view of the customer. What advantage does this provide to marketers and advertisers? If marketers need data-driven audience
It’s a classic "fairy tale of star-crossed lovers." Leading global information and measurement company meets multinational technology and consulting corporation. They talk big data, analytics, technology and positive business outcomes. It was love at first sight.
IBM recently hosted a webinar that covered the results of the Aberdeen 2013 Big Data for Marketing survey. As a follow up to the event, we created an infographic that summarizes the research in a way that is both interesting and fun to digest and share.
“Moneyball” was the story of data-driven strategies being fully leveraged for success. It’s a phenomenon that’s moved beyond baseball. Now, we’re starting to see a similar trend at work with best-in-class CMOs, digital marketers, ad tech firms, marketing service providers and retail operations as