A recently released infographic aids in understanding how big data capabilities map back to enterprise strategic imperatives. I'll break this infographics down into steps and discuss each level for clarity and definition.
In today’s world, many can compare their big data landscape to a vast wilderness. We know it exists and it is growing in size, volume and complexity – but do we know what is really growing and taking roots. Are there valuable resources that, if mined, could create new growth and opportunities? Or
With multiple channels and numerous ways to interact with companies, today’s customer journey is a complex weave of paths. Often, customers start and end their journey before the business is even aware of it. With today’s competitive market place, the companies that best understand their customer–
IBM recently hosted a webinar that covered the results of the Aberdeen 2013 Big Data for Marketing survey. As a follow up to the event, we created an infographic that summarizes the research in a way that is both interesting and fun to digest and share.
We are experiencing the creation of an economy powered by a new business resource: big data.
Although most assets deplete with use, data is self-perpetuating. Leading organizations are leveraging an analytics-driven approach—fueled by data—to achieve sustainable marketplace advantage and create
What big data questions would you like to assign our team of big data experts? As we begin to flesh out our Q4 editorial calendar, we'd love get your input. What types of use-cases are you most interested in? What technologies do you find most intriguing? What topics would you like us cover?