The big data landscape for most enterprises is a vast wilderness. It is a growing and complex ecosystem of different data types from multiple sources, including new data from social media and raw data collected from sources like sensors. Only after effectively exploring and navigating this terrain
The journey that a customer takes with your company is an individual one. Each customer requires a customized map with a guide who understands exactly where he wants to go—ensuring a smooth experience along the way. Can your company provide every customer with his own personal guide? And can your
Aberdeen has long illustrated the benefits of well-managed, trustworthy data, and the problems associated with poor data quality. As data volumes rapidly expand and data environments become more complex, what were once small nuisances evolve into massive, company-wide problems. In order to avoid
See how "The Big Datastillery," a revolutionary new “appliance,” condenses terabyte-scale torrents of customer, transactional, campaign, clickstream and social media data down to meaningful and actionable insights that boost response rates, conversions and customer value.
Infographic: Where does big data come from? "Big data” is a frequently heard buzzword in 2012. This year, IBM teamed with the University of Oxford to help organizations look beyond the big data hype and gain a deeper view into how their peers are defining and tackling big data today to improve
Infographic: Our love affair with big data is going strong. This infographic depicts 6 things to focus on to keep your relationship with big data happy—critical tools and practices that will reward you in improved reliability, stability and performance.
Infographic: Certain things cannot be overlooked when dealing with data. Best practices must be instituted for the care of big data just as they have long been in small data. Before enjoying big data's amazing analytical feats, you must first get it under control - with tools that are up to the
Infographic: Big data is the digital convergence of structured data found inside databases, and unstructured data flowing from new sources like social networks, mobile devices, sensors, RFID, smart meters and financial systems. Today, organizations can capture and analyze any data, regardless of
Infographic: Today’s rapidly growing flood of big data represents immense opportunity for forward-thinking marketers. But to fully leverage the potential that exists within massive streams of structured and unstructured data, organizations must quickly optimize ad delivery, evaluate campaign