In the big data scheme of things, you can talk about the "3 Vs," the "4 Vs," or as many "Vs" as your fevered imagination can spin out. The "3 Vs" point to the "big" dimension of the big data phenomenon, but when you shift the focus from "big" data to "all" data, the fourth V becomes a cleaner fit.
Matt Aslett, research director at 451 Research, wrote the foreword for the new book Harness the Power of Big Data, and he shares here some of his thoughts on the topic - and the book.
‘Big Data’ is a curious phrase. Since I first encountered it some three and a half years ago, it has come to be one