Discover the five steps on the road to financial planning and analysis (FP&A) enlightenment. Learn financial performance management best practices such as strategies for leveraging historical data and the importance of understanding key risk factors. Follow the FP&A path and explore how to
Aberdeen has long illustrated the benefits of well-managed, trustworthy data, and the problems associated with poor data quality. As data volumes rapidly expand and data environments become more complex, what were once small nuisances evolve into massive, company-wide problems. In order to avoid
IBM recently hosted a webinar that covered the results of the Aberdeen 2013 Big Data for Marketing survey. As a follow up to the event, we created an infographic that summarizes the research in a way that is both interesting and fun to digest and share.
See how "The Big Datastillery," a revolutionary new “appliance,” condenses terabyte-scale torrents of customer, transactional, campaign, clickstream and social media data down to meaningful and actionable insights that boost response rates, conversions and customer value.
With all the big data talk these days, I hear from a lot of marketers who are not the least bit fazed by all the buzz as they have been focused on data-driven campaigns for more than one dance. On the flip side, I also hear from a fair amount of CMOs and marketers who fully admit that they were