Chief Analytics Officer at Constant Contact and this week’s Big Data and Analytics Hero believes that with big data “a complete analysis of customers’ interactions with your company will no longer be a privilege only afforded to the big and powerful.”
IBM InfoSphere BigInsights, one of IBM's big data solutions, has helped Constant Contact improve big data analysis performance by over 40 times, reduced wait time from hours to seconds and increased client campaign effectiveness by almost 25 percent.
Small business is the engine of the American economy.
This is not an engine that is easy to run for any entrepreneur. It takes serious work and you constantly face serious challenges. One of those challenges is centered on a critical component of success for any business of any size: marketing.
Listen to Jesse Harriott, Chief Analytic Officer, Constant Contact, share how IBM InfoSphere BigInsights improved analysis performance by over 40 times, reduced wait time from hours to seconds, and increased client campaign effectiveness by almost 25%.