Insurance companies are working to define solutions that support integration across a number of sources to provide a “360-degree view” of producers and policyholders. This single view brings together information about the policy, claims, billing, interaction, risk profiles, agent and agency
Gaining a 360o view of customers can provide organizations with valuable information about how to better serve their customers and foster greater brand loyalty. But traditionally, marketers use costly and time-consuming methods to gain that knowledge.
Now, data-driven insights are generating a
With multiple channels and numerous ways to interact with companies, today’s customer journey is a complex weave of paths. Often, customers start and end their journey before the business is even aware of it. With today’s competitive market place, the companies that best understand their customer–
In our Friday Data Flick series this week, we look at how companies are achieving an “enhanced 360-degree view of the customer,” which is another of the top five uses for big data (also called “use cases”). In less than 15 minutes, you can watch these two videos and walk away with a thorough
In our last #CXO twitterchat guest, Seth Grimes, founder, and a principal, of Alta Planta Corporation, led the conversation as we discussed “Sentiment Analysis and the Customer Experience.” Here are some of the nuggets from that conversation.
Part 2 in a 3-part series: Big Data and Next Generation Banking – Leveraging information and mobile to drive revenue and expand the customer value proposition
In the first part of this series authored by Marc Andrews, we discussed some of the challenges that are causing banks to adapt their
In our market today, shifts in demographics, attitudes and patterns of behavior fragment customer value drivers. Lifestyle patterns, household composition, and age all cause shifts in value drivers. Customers utilize different ways to shop and purchase -- especially the younger generations. As such
Putting a dollar value on data is a very tricky endeavor. Data is only as valuable as the business outcomes it makes possible, though the data itself is usually not the only factor responsible for those outcomes. Doug Laney of Gartner provides a good discussion here of the challenges in attaching a
Across industries, companies are finding that a critical factor in their success is the ability to analyze massive amounts of data in near real time. Telecommunications is one of the leading industries that not only creates a lot of data but is also tasked with understanding customer behavior and
You like videos and we like making them for you. This week, for our Friday Data Flick feature, we bring you three new videos: two that help you understand more about the top uses for big data and one that takes an in-depth look at Hadoop as a data warehouse.
Top Big Data Use Cases Explained
One thing that companies across the globe and across industries can agree on is the importance of the customer experience, its impact on their brand, and ultimately their bottom line. Customers today characterize companies by the experience and not by their product or solution offering. In truth,
Now that the hoopla surrounding the big data “Smart Sixteen” has subsided, let’s scrutinize the victor, Predict Customer Behavior, to understand why it dominated the other contenders as the top big data consideration. What key factors makes this big data initiative most appealing? Would it be the
“Moneyball” was the story of data-driven strategies being fully leveraged for success. It’s a phenomenon that’s moved beyond baseball. Now, we’re starting to see a similar trend at work with best-in-class CMOs, digital marketers, ad tech firms, marketing service providers and retail operations as
Many companies today perceive that harnessing qualitative data is more time consuming than leveraging quantitative data. Qualitative data, however, can give insight into customer behavior that’s difficult for quantitative data by itself to uncover.