Nielsen used the IBM PureData System for Analytics system to run complex analytical workloads on-demand and on massive amounts of data. With up to 10x faster concurrency, IBM PureData System for Analytics provided Nielsen Company the simplicity and performance needed to deliver speed of-thought
It’s a classic "fairy tale of star-crossed lovers." Leading global information and measurement company meets multinational technology and consulting corporation. They talk big data, analytics, technology and positive business outcomes. It was love at first sight.