Missing the mark in customer segmentation marketing can be detrimental for consumer product companies. Marketing consumer products demands a fluid, dynamic process for customer segmentation that is in sync with today’s consumer. Learn more about how cognitive analytics leverages consumer and
Is your data driving your daily customer interactions? Don’t ignore what analytics can be doing for you in the now. Instead, discover how arming yourself with data from the outset can help you meet customers where they are.
For consumer product companies to leverage sales and increase overall growth, professional development is a top priority for the VP of sales. These data-driven practices can help identify the right areas of focus and ROI opportunities.
In this omni channel world, consumers leave clues about their purchasing decisions at every touch point. What data analytics can you leverage to optimize your marketing message and merchandising? Well, it turns out, a lot.
As competition heats up in the grocery aisle, big data is gaining traction as the tool supermarkets need to counter rivals and remain profitable. Grocery stores and other distribution centers can use data analytics to understand which products consumers are purchasing and which are bringing in the
It's harder than ever for CPG brands to capture consumer attention and wallet share. A solid micro-marketing strategy can help by segmenting consumers into smaller demographic groups and then delivering more personalization and relevance in messaging and offers.
Three consumer products experts discuss the opportunities and challenges associated with enhancing the value of analytics in their industry in a conversation recorded during the IBM Insight 2015 conference, IBM’s largest annual data and analytics event.
If you’re trying to pull together consumer data collected in disparate sources but are struggling to make sense of it all, then you’re long overdue for a strategy overhaul. At Insight 2015, learn how you can begin rethinking your own consumer data strategy.
Digital, social and mobile technologies have primed consumers to expect convenient, personalized interactions and fast, easy access to information. IBM Consumer Insights and Engagement integrates consumer data, analytics and marketing systems of engagement.
Turn on, tune in, but don't drop out. This twist on a catchphrase from psychologist Timothy Leary captures what consumer product marketers must do to monetize all the rich social media data that users generate on sites such as Facebook and Amazon. Monitoring and interacting with this data, which
With multiple channels at their fingertips, retail and consumer products are a single click, swipe or download away from the deal they want. Learn how to personalize the consumer experience by untangling big data, building brand loyalty and increasing revenue.