consumer products

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Analytics

What is customer segmentation?

Analytics

Build consumer insights with data-driven marketing and merchandising

Analytics

Why your consumer product sales strategy needs to incorporate predictive modeling

Analytics

What data tells you about the customer journey

Analytics

Consumer buying behavior: How grocery stores can tap big data to meet shopper demand

Analytics

Is your CPG micro-marketing strategy working as hard as it should?

Analytics

Effective competitor analysis: How social-media monitoring can provide actionable insights

Analytics

Retail IoT: How stores are using connected devices to drive business

Analytics

Consumer Products: Improving the use and value of analytics at IBM Insight 2015

Analytics

Who owns your consumer data strategy?

Analytics

Consumer insights and engagement: Delivering a differentiated brand experience with precision marketing

Analytics

Social media data: Leveraging real-time information streams to boost business

Analytics

Hey stranger! Three ways to connect with consumers through personalized marketing