Analytics Across the Enterprise is a new book authored by IBM analytics practitioners Dr. Brenda L. Dietrich, Dr. Emily C. Plachy and Maureen Fitzgerald Norton that details IBM’s past and present leadership in business analytics.
Watson Foundations, an IBM Big Data & Analytics Platform, presents Acquiring, Growing and Retaining Customers with C Spire, a wireless provider who uses predictive analytics and decision management to identify when customers might leave and personalize experiences so they don't.
This new commissioned study conducted by Forrester Consulting on behalf of IBM dives deeper into the trends surrounding big data and analytics to strategically examine the goals, challenges, and impact associated with customer analytics.
Denihan Hospitality Group and the Cincinnati Zoo and Botanical Gardens use IBM Big Data & Analytics to help acquire, grow and retain customers. They are able to create a 360 degree view of the customer and understand what is most important to their most valuable customers: driving increased
Big Data Use Cases
Big Data & Analytics Heroes
Alan GroganChief Analytics Officer, Royal Bank of Scotland
This week's Big Data & Analytics Hero, Alan Grogan, chief analytics officer at the Royal Bank of Scotland, discusses the impact of big data and analytics on business strategy and beyond.
Leveraging predictive analytics, First Tennessee Bank is combining a granular understanding of the needs of customer segments with real P&L data to optimize its marketing spend, focusing on programs that deliver the highest ROI.
Today’s customers want to be treated as individuals. They expect personalized products and services that meet their unique needs. They expect quick responses to their inquiries regardless of the method of interaction they choose. IBM Big Data & Analytics provides the perfect platform to acquire
Gaining a 360 view of customers can provide organizations with valuable information about how to better serve their
customers and foster greater brand loyalty. But traditionally, marketers use costly and time-consuming methods to gain that knowledge. Now, datadriven insights are generating a