In an age of social media, real-time analytics can help innovators gain the competitive edge, keeping executives smiling and shows on the air. Learn how to tune into viewer sentiment, making social analytics the first step in your turnaround strategy.
Media and entertainment companies are in the midst of a fundamental shift in audience engagement. Traditionally, the best way to reach key audiences was to broadcast to millions of people. But in the age of streaming content, social media, and mobile devices, audiences are now looking for a more