Listen to this podcast to learn how four IBM clients are using advanced analytics to dynamically segment clients by their behaviors, anticipate life and financial events, foresee client attrition, identify product opportunities and deliver tailored news and alerts. Jim Marous moderates the
Customer experience management can be compared to finding a needle in a haystack. Yet, it’s actually much more challenging—akin to tracking handfuls of needles in a mountain of needles. See how organizations can effectively measure, track and manage subscriber performance in real time.
Without question, our lives are very different from only a couple decades ago, thanks in part to some pretty amazing technology advances including smartphones and other devices, mobile apps, an ever-growing array of social channels and more. Take a look at how one telecommunications organization
When considering how to adapt to technology, the insurance industry can look to benefits reaped by the financial industry. In this episode of Finance in Focus, hear insurance experts Kathy Hutson and Sebastien Meunier discuss the opportunities cognitive computing can bring to the insurance industry.
Companies that compete in the modern business environment increasingly look to sophisticated analytics and cognitive capabilities to help them gain a deep understanding of what matters to their clients. By knowing their customers well, organizations can provide targeted, personalized service that
IBM Watson Customer Insight for Insurance helps you leverage dynamic customer segmentation to create a more personalized policyholder experience based on the policyholder's financial and life events. This video demonstrates how to view and share actionable insights from easy-to-use, customizable
Big data and design thinking share some common core principles for creating highly connected, meaningful business and customer user experiences. See why organizations worldwide are realizing the magic of combining big data with design thinking to generate value for powerful business use cases.
Today’s telecommunications providers find themselves facing a Gordian Knot when investing in improving the customer experience cost-effectively while revenue shrinks because of a variety of factors. See what some real-world telecommunications providers are doing to attempt to untie the Gordian Knot
Where there’s a customer profile, there’s a gold mine. The question is, are you mining that data stream aggressively and regularly enough to unlock actionable consumer insight? Why failing to do so can lead to missed data monetization.
A recent stop on the IBM outthink tour 2016 punctuated the evolution of cognitive learning systems and their implications for marketing and the delivery of customer experiences that foster retention and loyalty. See how cognitive capabilities are being incorporated into the fabric of everyday job
As they compete in the modern business environment, companies are increasingly looking to sophisticated analytics and cognitive capabilities to help them gain an deep understanding of what matters to their clients. By knowing their customers well, organizations can provide targeted, personalized
The rise of a widely used messaging app and how it helps customers fulfill jobs to be done is a telling example of innovation at work. See how advances in sharing images and video through messaging on mobile devices offers a lesson in how communications service providers can drive enhanced,
Today's customers expect more from their banks—personalized service, real-time solutions and the ability to do business when and how it is most convenient for them. To meet these demands, you'll need the ability to deliver added value at every opportunity through more personalized and timely offers