In the media and entertainment industry, audience analysis should be priority one for executives. Listen to an audio presentation of a white paper that explores the industry trends and highlights that can drive widespread adoption of audience analytics.
One of the biggest challenges for retailers has always been scaling great customer service, specifically how to better personalize in-store experiences. By combining data analysis, the Internet of Things, cloud and mobile technologies, retailers can make this level of personalization a reality for
Heating-fuel delivery to rural customers in the US can be greatly inefficient when deliveries are made to half-full tanks. The practice can be costly for both the supplier and the customer. Take a look at one solution that utilized Internet of Things sensors and analytics to monitor fuel levels and
What builds brand loyalty? Speaking to consumers with the right message, in the right channel at the right time. Transform your retail and consumer products business through the use of data analytics. Register for IBM Amplify 2016, to be held at the Tampa Convention Center from May 16 to 19.
Marketers looking to expand their customer base and achieve retention continually contend with cognitive era challenges of rising data influxes from disparate sources. To cut to the chase, what they really need is a tool that predictively and prescriptively offers the means for recommending next-
Social media has taken the retail industry on an extraordinary, tangential path for gaining a deeper understanding of the consumer. See what several big data experts have to say about the impact social media data and analysis of customer conversations have on the consumer experience.
Today's consumers tend to be constantly connected, digitally savvy, convenience-loving and price-sensitive. This is true for all industries and is changing the ways banks are doing business. To keep a customer, banks need to find ways to optimize each interaction and they are able to do this with
Are you placing yourself within the convergence of telecommunications and media? Discover how you can use cognitive computing and advanced predictive analytics to take advantage of the opportunities offered by mobile technology in the ever-evolving modern business environment.
You may be surprised to discover that the power of analytics can be successfully applied to games of chance and skill. See how two prominent businesses involved in casual online games and retail lotteries use analytics to score points with their customers.
We all get them. Irritating or irrelevant offers from retailers and organizations seem to multiply on our devices and in our mailboxes. Although these offers were generated from a variety of data-gathering methods, their results often tend to be highly annoying, grossly off target or darkly amusing
The energy sector has conventionally been focused on operational goals such as the need to ensure compliance, decrease asset downtime and manage the workforce. However, their customers are more empowered today—they demand more from their interactions with energy companies. Customer satisfaction can
As the energy and utilities industry undergoes a consumer-centric shift, how can organizations remain among the best in their class? In an industry in which customer satisfaction has become a pivotal competency, discover how you can meet the needs of your increasingly empowered customers.
Telecommunication providers are challenged with keeping customers and reducing churn. This fact makes the delivery of a positive customer experience more essential than ever. Service providers must look for new ways to improve the customer experience while controlling costs.
Telcos can’t compromise on quality for operational efficiencies, or customers will abandon them in a time where people have many platforms to share their experiences and influence others. Telcos must harness data to gain insight into customer needs while exploring how data and analytics enable