We’re all aware of how data streams at us from anywhere and everywhere, and all the implications that continuum entails. But when attempting to derive value from all that data—the data we can access as well as the data we don’t have access to—CIOs need an innovative advantage to help their
In the media and entertainment industry, audience analysis should be priority one for executives. Listen to an audio presentation of a white paper that explores the industry trends and highlights that can drive widespread adoption of audience analytics.
This white paper outlines the latest customer analytics opportunities and challenges facing sales, marketing, and customer service decision makers. It draws on IDC's research into big data and analytics (BDA) business and technology trends and provides recommendations for organizations looking to