When you're in a hurry, the next best action for all the drivers ahead of you is simple: pull over to the shoulder so you can zip through to your appointed destination.
That, however, is never going to happen, unless you're an emergency vehicle with lights flashing and siren blaring. Traffic
Fiserv, a leader in the financial services industry, is using an IBM InfoSphere Warehouse solution built on IBM DB2 as part of a solution to turn billions of transactions into actionable insights that help banks better target offers and maximize their marketing dollars. The use of cloud