What if you could learn what’s happening as it’s happening, and use what you learn to change what happens next? Sounds like a futuristic sci-fi movie itself, doesn’t it? But it’s not only possible now, it’s happening - even in an industry that hasn't changed much in 50 years.
There is no doubt about it: the practice and profession of marketing is changing… rapidly.
This evolution-level transformation is being seen in virtually every industry across B2C and B2B organizations. It’s being heard by both in-house marketers and outsourced marketing service providers and
With all the big data talk these days, I hear from a lot of marketers who are not the least bit fazed by all the buzz as they have been focused on data-driven campaigns for more than one dance. On the flip side, I also hear from a fair amount of CMOs and marketers who fully admit that they were
This is the first in a series of blogs that will explore the role of big data in government.
Government’s huge variety of responsibilities including defense, national security, social programs, taxation, environmental stewardship and much more, both require and generate massive amounts of data. The
It’s difficult to read a banking technology article or go to a conference without hearing about big data. Most of us now believe that big data is more than just hype, that it can offer business benefits to those that can leverage big data into new business capabilities. But a common question I hear
In Part I of this series, we looked at the key considerations for an analytic enterprise to stay competitive in today’s world, and in Part II we discussed how those translated into imperatives for a supporting big data platform. In Part III we covered how IBM applied those considerations and
For 27 years, at a site bordered to its south by the bank of the Moskva River, a deep hole and sparse foundations spoke of a country whose resources proved insufficient fuel for its leader’s vanity. In 1812, when an early and hard winter forced Napoleon Bonaparte’s army out of Russia, Emperor
I recently returned from Las Vegas where IBM hosted its annual Information On Demand conference with over 12,000 attendees. The theme for the conference was “Think Big,” and the bulk of sessions centered on the way different industries are using big data to improve business results in their