In our Friday Data Flick series this week, we look at how companies are achieving an “enhanced 360-degree view of the customer,” which is another of the top five uses for big data (also called “use cases”). In less than 15 minutes, you can watch these two videos and walk away with a thorough
Mandy Chessell, IBM distinguished engineer and master inventor, describes the big data use case "enhanced 360-degree view of the customer" and how it can be used to help companies understand:
Who their customers and prospects are
What the customers are interested in buying
In our last #CXO twitterchat guest, Seth Grimes, founder, and a principal, of Alta Planta Corporation, led the conversation as we discussed “Sentiment Analysis and the Customer Experience.” Here are some of the nuggets from that conversation.
Part 2 in a 3-part series: Big Data and Next Generation Banking – Leveraging information and mobile to drive revenue and expand the customer value proposition
In the first part of this series authored by Marc Andrews, we discussed some of the challenges that are causing banks to adapt their
In our market today, shifts in demographics, attitudes and patterns of behavior fragment customer value drivers. Lifestyle patterns, household composition, and age all cause shifts in value drivers. Customers utilize different ways to shop and purchase -- especially the younger generations. As such
Nielsen used the IBM PureData System for Analytics system to run complex analytical workloads on-demand and on massive amounts of data. With up to 10x faster concurrency, IBM PureData System for Analytics provided Nielsen Company the simplicity and performance needed to deliver speed of-thought
Putting a dollar value on data is a very tricky endeavor. Data is only as valuable as the business outcomes it makes possible, though the data itself is usually not the only factor responsible for those outcomes. Doug Laney of Gartner provides a good discussion here of the challenges in attaching a
Across industries, companies are finding that a critical factor in their success is the ability to analyze massive amounts of data in near real time. Telecommunications is one of the leading industries that not only creates a lot of data but is also tasked with understanding customer behavior and
You like videos and we like making them for you. This week, for our Friday Data Flick feature, we bring you three new videos: two that help you understand more about the top uses for big data and one that takes an in-depth look at Hadoop as a data warehouse.
Top Big Data Use Cases Explained
Bob Hayes, chief customer officer of TCE Labs and president of Business Over Broadway, interviewed Mark Myers, IBM big data product marketing manager, about how big data can provide an enhanced 360-degree view of the customer. This is one of the top 5 use cases for big data.
To learn about the
Eric Sall, vice president of product marketing for IBM's Information Management Group, joins Wikibon analysts Dave Vellante and Jeff Kelly to discuss real-world big data use cases:
Big Data Exploration
Enhanced 360-degree View of the Customer
One thing that companies across the globe and across industries can agree on is the importance of the customer experience, its impact on their brand, and ultimately their bottom line. Customers today characterize companies by the experience and not by their product or solution offering. In truth,
Diego Saenz, the founder of Data Driven CEO, has over 20 years of experience as a management consultant, corporate executive and entrepreneur. In his current role, he provides Big Data Analytics consulting, speaking and training. He talked with us on the topic “Can Big Data Stem Churn?”
Now that the hoopla surrounding the big data “Smart Sixteen” has subsided, let’s scrutinize the victor, Predict Customer Behavior, to understand why it dominated the other contenders as the top big data consideration. What key factors makes this big data initiative most appealing? Would it be the
Chief marketing officers are evolving to bring creative- and data-driven marketing and advertising together in order to deliver relevance to consumers and discover deeper insight into audiences. In this podcast, Graeme Noseworthy explains the top issues that CMOs reported in a research study they