Join Stacy Leidwinger, Product Manager IBM Big Data for a discussion of way Big Data can deliver an enhanced 360 degree view of the customer. This is the second in our series examining popular use cases for Big Data.
Audience measurement is experiencing dramatic change from a focus on the channel to a focus on the individual as marketers and advertisers work to understand the 360-degree view of the customer. What advantage does this provide to marketers and advertisers? If marketers need data-driven audience
IBM's Big Data platform is leading clients into a new era of computing by making data exploration and analysis simple, fast and economical. The newest crop of innovations, which represent the work of thousands of IBMers in labs around the world, are designed to help companies harness all data and
IBM has a long history of innovating for our clients. IBM's Big Data platform is leading clients into a new era of computing by making data exploration and analysis simple, fast and economical. Stay tuned for new Big Data solutions from IBM Software.To learn more about how IBM can help unlock the
When thinking about the big data use case of "getting a 360-degree view of the customer," remember this: "corporations are people too." That's the advice of Tom Deutsch, IBM big data program director. Getting a complete view of the entities within a corporation is far more complex than it is for an
“Moneyball” was the story of data-driven strategies being fully leveraged for success. It’s a phenomenon that’s moved beyond baseball. Now, we’re starting to see a similar trend at work with best-in-class CMOs, digital marketers, ad tech firms, marketing service providers and retail operations as
Many companies today perceive that harnessing qualitative data is more time consuming than leveraging quantitative data. Qualitative data, however, can give insight into customer behavior that’s difficult for quantitative data by itself to uncover.