The television industry may have found a new way to measure its audience. When paired with analytics, automatic content recognition technology shows content providers what their audiences are watching, allowing them to engage viewers and offer relevant content on a second screen.
Paul Peters, product offering manager for IBM sales performance management, shares clients’ insights into how to drive enhanced sales behavior—revealing that sometimes the incentive you choose can make all the difference in the world to your sales team’s profitability.
IBM Vision 2016 is just around the corner, and it promises plenty of insightful content for the sales performance management space. Get a jump-start on the conference—it takes place in Orlando, Florida, 9–12 May 2016—with a glimpse of five, must-see session highlights for sales performance
Travel providers are increasingly turning to data insights around demand, predictive intelligence and social analytics to empower and elevate their marketing promotions and offers. Businesses in the travel space can leverage past seasons' data to make next season's guests and travelers happier and
Marketers of the past relied on intuition to determine if creative campaigns were working, and focus groups to understand how customers engaged with their brand. The exponential growth of channels on which the customer can interact with brands has meant not only the downfall of the linear customer
Are you placing yourself within the convergence of telecommunications and media? Discover how you can use cognitive computing and advanced predictive analytics to take advantage of the opportunities offered by mobile technology in the ever-evolving modern business environment.
When customers of telecommunications providers experience poor service, they readily switch service providers. By leveraging analytics, telecommunications providers can enhance the customer experience while minimizing customer churn and increasing customer loyalty.
Hiring a crack sales team is only the first step in an organization’s business journey. The bigger challenge is retaining the best employees who can drive business growth. By following these four key best practices for sales with an emphasis on sales performance management technologies,
If any one industry can claim digital transformation as a most immediate imperative, then the media and entertainment industry rises above the rest. Not only do organizations need to provide streaming content, but they also need to provide content on a diverse range of platforms. And to be
Bringing analytics to the C-suite doesn’t have to be a struggle. Learn how you can tailor your analytics conversations to help your executive colleagues throw open the door to new vistas of business opportunity.