The power of the connected consumer, digital influence and ubiquitous distribution are among the factors requiring that movie studios increasingly focus on delivering audience intelligence capabilities to enable the media enterprise business teams.
The telecommunications industry has dealt with big data for years, for example tracking individual wires into peoples’ homes and places of business. Detailed billing to track time and duration of each telephone call, even for local billing in the 1980s, introduced a huge influx of data to manage
This is our seventh and final post in a series presenting the findings from the IBM Institute for Business Value and University of Oxford’s Big Data study and excerpts from the report, “Analytics: the real world use of big data in financial services.”
Analysis of the findings by my IBM colleagues