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Acquire, Grow, Retain: Enhancing the 360 View of the Customer

Length: 3:06
September 4, 2013

Gaining a 360 view of customers can provide organizations with valuable information about how to better serve their customers and foster greater brand loyalty. But traditionally, marketers use costly and time-consuming methods to gain that knowledge. Now, data-driven insights are generating a currency of relevance for marketers, allowing them to tailor offers, track relationships, and identify where their customers reside within the purchase funnel. Watch as IBM Big Data Evangelist, James Kobielus, and IBM Strategic Messaging Director for Big Data Marketing, Graeme Noseworthy, discuss how the IBM PureData System for Analytics can help organizations understand their customers in real-time.

To learn more about the IBM PureData System for Analytics, visit ibm.com/puredata.

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